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3 Takeaways from Giving USA



#1 Your time should be allocated by cultivating relationships with your major donors.


Successful fundraising is built on strong relationships, and when it comes to securing financial support, cultivating connections with your top donors is paramount. These dedicated individuals or companies are not only generous contributors but also valuable partners in your mission. By investing time and effort into fostering these relationships, nonprofit organizations can unlock a multitude of benefits and propel their fundraising efforts to new heights.


Relying heavily on new donors or one-time contributions can create uncertainty and instability in your fundraising efforts. By focusing on cultivating relationships with top donors, you create a foundation of stability and sustainability. These long-term supporters provide a steady stream of funding and stability to your organization, allowing you to plan for the future with confidence. Their consistent contributions provide a safety net during challenging times and help you weather financial fluctuations more effectively.


#2 Precisely tie in the other interests of where people give by looking at where the money is allocated.


Let's say you’re fundraising for a library, this touches education, social welfare, community, ect.. so the extent of your case statement should focus on these elements.


A case statement clearly articulates the nonprofit's purpose, explaining why it exists, what it aims to achieve, and how it makes a positive impact in the community. This clarity helps potential donors understand the nonprofit's mission and motivates them to support the cause.


A case statement serves as a powerful tool for fundraising. It outlines the specific programs or projects the nonprofit intends to undertake, highlighting the direct benefits they will bring to the target beneficiaries. This information is essential for inspiring potential donors to contribute.


#3 Statistics show a reduction in giving by major donors.


Even though there has been a reduction in giving by major donors, we have not seen that trend. When donors feel valued, appreciated, and connected to your organization, they are more likely to continue their support in the long run. Consistent and meaningful communication, personalized interactions, and regular updates on the impact of their contributions can foster a sense of belonging and ensure they remain engaged over time.


Successful fundraising goes beyond simple transactional relationships. Cultivating strong connections with top donors opens doors to collaboration and strategic partnerships. Donors who feel invested in your organization are more likely to share their expertise, resources, and networks. Their involvement can enhance your programs, provide access to new opportunities, and help you expand your reach. By nurturing these partnerships, you can leverage the collective strengths of your organization and your donors, maximizing your fundraising potential.


Investing in relationships with top donors is a strategic approach that pays dividends in the world of fundraising. Recognizing the significance of these relationships and committing to ongoing engagement and appreciation is a crucial step towards long-term success. Embrace the power of connection, and watch as your fundraising goals become realities!


If you have questions about fundraising, we’re more than happy to speak with you. Email Brianna at brianna@crescendollp.com.


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