Planning an Effective Launch
Much of the hard work during a capital campaign will have been completed once 60 to 70 percent of the capital campaign goal has been pledged or given. This typically occurs from six to seven months from the beginning of Crescendo's campaign management process. Now it is time to plan and implement a confidence-building, awareness-producing and fundraising launch event to usher in the public, grassroots phase of the campaign with a bang! Crescendo advisors have incorporated sev