The Role of a Public Launch
Publicly launching a capital campaign is an important step in the fundraising process. However, no major campaign should start at $0. Once the silent phase of the campaign has been completed, the public launch can start. The silent phase of the campaign is a time period before the official announcement of a campaign. During this time, there has been a commitment of large gifts with the majority of the funds typically being raised. When the public launch starts, 60-70% of the