The role of the planning or campaign readiness study is to provide a strong, overall strategy for the campaign – the campaign roadmap. But before we get to the “How” part, let’s discuss the “If” part of the question of whether your community can fundraise a certain goal amount. If you are fundraising for a municipal entity, you must consider how many people are impacted by this entity over the course of a year or years. How many people utilize your recreational center, pool o